Book Review: Predictably irrational

Predictably Irrational Review

I found this book after looking at books similar to the genre which I enjoy. It is written in a similar style to that of Malcolm Gladwell, stories based around research. The theme of the book in this case is the author’s personal experiences leading to his work and research. The research that the author has performed is brilliant, often putting subjects through very grueling complex tasks to find out very simple behavioral tendencies. It is remarkable to read how the subjects in some of the tests reacted, it really does make you think a lot about peoples actions to various situations and stimuli. Dan Ariely briefly speaks about a few of the topics from his book in this TED talk if you would like a taster of what is to be expected from this thoroughly enjoyable read 4/5:

If you like this book and style of writing, try reading Malcolm Gladwell’s books: Outliers, Blink and Tipping point. Outliers is a particular favorite of mine.

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